Can anyone see the world differently? Is ‘out-of-the-box’ thinking something that one has and another doesn`t? Maybe. Maybe not. There are a few good reads that are on top of my reading list that talk about how simple things and simple problems viewed from a different angle open new dimensions for our view of the world. Creativity, innovation, design thinking – these are the concepts that drive companies for success. I found these 3 books useful not only as a Management student, but as a curious human being. A quick look inside these three books:

Tipping Point (Malcolm Gladwell)

Another mind-opening masterpiece from Gladwell. Pulling together examples of series of suicides in Micronesia, famous children TV show Sesame Street and his personal experience, Malcolm talks about the ‘magic moment’ of ideas spreading across like epidemics. Tipping Point is a great read for those who like to see inside of the things, for marketing afficionados and just curious people as I am.

How to Kill a Unicorn (Mark Payne)

This book based on the working philosophy of an American consultancy firm Fahrenheit 212, is a must for business and management student! Explaining why it is important to strike a balance between the creative approach in developing solutions for businesses and pursuing those ideas, that will actually yield in profits. Full of great case studies from their clients, “How to Kill a Unicorn” explains how to distinguish those ideas that are ‘unicorns’ and how to develop those, that will work for the business.

The 10 Faces of Innovation (Tom Kelley)

A book from another consultancy firm IDEO has helped me understand that I am a hybrid of Collaborator, Anthropologist and Experimenter! Shedding light on 10 types of innovators, Kelley proves that innovation has more dimensions than we think and gives a flavour to each of the 10 types. I would recommend this book to anyone who seeks an answer to a question: “Can I innovate?”

Logic will get you from A to B. Imagination will take you everywhere.
A. Einstein



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